Cases
Examples of projects in which I help organizations clarify their questions, guide research, and translate insights into decisions. The examples illustrate how my role can vary: from clarifying the question behind the question to interpreting results and exploring their implications.
Background
With seventeen years of experience as a consultant and team lead in strategic research, I have worked with organizations across a wide range of sectors, from financial institutions and FMCG to non-profit organizations and government. In all these contexts the underlying challenge was similar: clarifying what truly needs to be substantiated, guiding or conducting research, and translating insights into informed decisions.
This broad background enables me to quickly understand new contexts and subject matter. My strength lies in structuring complex questions, making assumptions explicit, and connecting research to positioning, strategy and decision-making.
In my private environment I am surrounded by medical specialists. Conversations about clinical and scientific research and publications therefore take place just as often around the kitchen table as in formal settings. In those discussions it became clear how valuable my research-driven, strategic and practice-oriented perspective can be. It is not only about what is methodologically correct, but also about what results mean in practice: for implementation, communication, policy or broader decision-making. My commercial and strategic experience helps make that translation explicit.
The examples below illustrate how my approach works across different contexts. While some of the cases take place within the healthcare sector, my role itself is not sector-specific. My strength lies in clarifying questions, guiding research and translating insights into implications, regardless of the field.
References from my earlier work as a consultant across different sectors are available upon request.
Vaxy
Positioning and value proposition
Context
VAXY is a digital application designed to register and keep track of vaccinations. To better understand how users experience the app and where further development might be valuable, a questionnaire was distributed among users.
My role
My role focused on analysing the research results and helping translate the findings into a clear value proposition and possible positioning for the app.
What I did
I analysed the research results and structured the insights around a central question: what need does this app actually fulfil for its users? To do so, I organised the findings using the logic of the Value Proposition Canvas.The analysis showed that the core value of the app did not primarily lie in additional features or information, but in one clear need: a central place where people can register and easily access their vaccination history.
Result / implications
In follow-up discussions I contributed to exploring the strategic implications of these findings. This included questions such as whether the app should primarily be positioned as part of a public infrastructure or rather as a tool that enables individuals to manage their own health information.
Vaccination study in hospital context
Research design and policy implications
Context
Within a regional hospital, a study is being conducted to explore how patients admitted to the cardiology department view vaccination. The aim of the research is to better understand which factors influence vaccination willingness and what role hospitals could potentially play in offering vaccinations.
My role
My role focuses on methodological guidance of the research and contributing to the interpretation and translation of the results into implications for practice and policy.
What I did
Among other things, I contributed to refining the research objective, defining primary and secondary research questions, structuring and shortening the questionnaire, and formulating neutral, non-leading questions. Based on my advice, a small pilot was conducted first to test whether patients would be able to complete the questionnaire independently.
Result / implications
The study is still ongoing, but the first experiences already provide valuable insights for the further execution of the research. In addition to the research design, I contribute to the next steps: analysing and visualizing the results and translating the findings into implications for policy, communication and the possible implementation of vaccination in the hospital setting.
International survey among physicians
Research supervision and interpretation
Context
Within an international research project, a questionnaire was developed to explore how physicians manage respiratory viral infections in patients with haematological diseases or after stem cell transplantation. The aim was to gain insight into differences in diagnostic approaches, treatment strategies and prevention policies across hospitals and countries.
My role
My role involved methodological guidance of the research and critically contributing to both the design of the survey and the interpretation of the results.
What I did
I reviewed the questionnaire and helped sharpen and structure it, also with future analysis in mind. I also contributed to discussions about the practical execution of the survey, including how physicians could best be approached.
After the data collection phase, I contributed to the analysis. An important part of my contribution was critically reviewing how the results were interpreted and what conclusions could realistically be drawn from the data.
Result / implications
The study showed that physicians worldwide demonstrate a high level of diagnostic awareness regarding respiratory viral infections in transplant patients. At the same time, treatment strategies and access to antiviral therapies differ considerably between centres and countries, indicating clear opportunities for improvement. My role in this project focused on strengthening the research design and safeguarding methodological rigor during both analysis and interpretation.
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