Insights and perspectives

In conversations with organizations, I notice how quickly we tend to move toward solutions. There is a question, an idea, or sometimes even a plan, and the instinct is to move forward immediately. What I often do in those conversations is take a step back. Not to slow things down for the sake of it, but to better understand what the issue is really about. I usually do this by asking a series of questions. First, to understand which decision ultimately needs to be made: Which

Over the past months, I have been intensively building my positioning, my website, and, most importantly, clarifying what I stand for and how I want to add value. My website is now live. It is not perfect yet and will continue to evolve, but it is a good reflection of where I currently stand. What I have learned most during this process is that entrepreneurship exists between two extremes. On the one hand, there is the freedom and space I consciously chose. On the other hand,

There are moments when an organization feels that something needs to happen. Sales of a product or service decline, growth stagnates, or a change does not have the desired effect. This creates a sense of urgency and almost automatically a direction emerges: let’s revisit our positioning, refine our proposition, or investigate how customers perceive us. That sounds logical. And sometimes it is. But the question that is always central for me comes one step earlier: is this actu

I enjoy unraveling complex questions. Especially at the moment when a lot of thinking has already been done, the pressure to “do something” increases, and the question arises whether research is needed, while it is still not entirely clear what the issue is really about. For many organizations, this is a difficult moment. For me, this is exactly where it becomes interesting. What I often see is a desire to initiate research. There is a question, a direction, sometimes even a